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An approach between tools for the analysis of tendencies and business innovation management

An approach between tools for the analysis of tendencies and business innovation management



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Sepúlveda-Aguirre, J. A., Garcés Giraldo, L. F., Serrano García, J., & Gómez Molina, H. F. (2016). An approach between tools for the analysis of tendencies and business innovation management. Revista Lasallista De Investigación, 13(2). https://doi.org/10.22507/rli.v13n2a16

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Currently, there is a number of tools which allow analyzing information-based behavioral patterns; in the specific case of this article, the analysis of tendencies will be highlighted not only as a tool to predict the behavior of prices in order to measure and process financial market information but also, in a wider standpoint, to take tendencies as a tool to analyze the behavior of certain elements within a specific environment and period of time. Accordingly, the article is intended to set the theoretical, conceptual, and contextual basis necessary to perform the analysis of tendencies through the combination of a monitoring system and an observatory intended to organize, quantify, process, and use information as an indispensable element to implement innovation in the business field.

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