Morton-Rodríguez, F.E., Treviño-Benavidez, T.B. and Arandia-Pérez, O.E. (2020) “The Impact of human vs. non-human causes on brand evaluations and purchase intentions”, Revista Lasallista de Investigación, 17(1), pp. 188–213. doi:10.22507/rli.v17n1a20.