Cavazos-Arroyo, Judith, and Rogelio Puente-Díaz. “Implications of Value Creation for Customers of Social Firms in the Service Sector in Mexico”. Revista Lasallista De Investigación, vol. 19, no. 1, June 2022, pp. 101-17, https://doi.org/10.22507/rli.v19n1a6.