Saldarriaga-Romero, Víctor Jaime, Yaromir Muñoz Molina, and Hermilson Velásquez Ceballos. “Brand Performance Development: Synthesis and Research Agenda”. Revista Lasallista de Investigación 21, no. 1 (October 9, 2024): 41–76. Accessed October 28, 2024. https://revistas.unilasallista.edu.co/index.php/rldi/article/view/3367.